Starting this season, the term March Madness will also be used in marketing and branding the NCAA Division I women's basketball tournament. In addition, a new budget format has been implemented for the men's and women's basketball tournaments.

NCAA using ‘March Madness’ for women’s tourney

Starting this season, the term March Madness will also be used in marketing and branding the NCAA Division I women's basketball tournament. In addition, a new budget format has been implemented for the men's and women's basketball tournaments.